We all know that running your own business is not an easy task, and your to-do list seems to have no end. That said, you should not use this as an excuse to take shortcuts when it comes to having online visibility. Today, it is essential to position yourself online with the strength and the professionalism that gives your clients the impression that you really mean business and motivates them to want to engage more with you.

Unless you are the proud owner of a small business that is not interested in growing and gaining market share, you must have a website.

These days, building a professional website or online shop is easier than ever: prices are very affordable, you do not need to know how to code or design to manage your blog or shop, Your online store is not limited to office hours and is one of the best channels of free communication.

Having a website for a company of any size is not only about selling goods and services, but also about providing added value to potential customers.

Are you still not convinced of the absolute necessity of having a website to improve your communication and help develop your business? Let us give you 12 reasons:

  1. Your customers expect it.

That’s one reason that alone should convince you. Indeed, when interviewing Internet users, six out of ten hope that brands provide online content about their company. This trend is very strong in Europe, North America and Asia. It will however in very short time settle in Africa. Some consumers go directly to the company’s website for product information. This is a very strong expectation from consumers.

If you do not have a professional website, today’s digital (and impatient) customers can look elsewhere.

  1. It is the best way to showcase your work, your products and services.

No matter what type of business you are in, a website is a great way to showcase your work. By including a portfolio, an image gallery, a blog, as well as testimonials about your work, you can show what makes your business unique.

  1. You control the story about your business.

It is true that you cannot control what others are saying about you on social networking sites but you can influence public perception by creating your own story via a corporate website. A corporate blog helps business managers get their message, mission and personality ahead of their target audience faster than print ads or mailing brochures. And above all permanently. In addition, social networking icons related to Facebook, Twitter, Instagram and other platforms make it easy to share your content for your visitors who love what they see. It is simpler to counterbalance a bad comment on one of the social networks with a professional site. If you think you have a Facebook page or list of online directories (like the Yellow Pages) is enough to promote your business, you are wrong. Building your presence online through social platforms (though important) is not enough.

When you publish, or rely on, a third-party platform, you’re at their fingertips. If the platform decides to close your account, modify policies, or revise programming, you may lose the ability to connect with your audience. Yet, when you create your own website, you master both the content you produce and the platform you maintain.

  1. All your competitors have company websites.

Consumers usually start their shopping trip with research and recommendations from peers and friends on social networks.

Studies show that once a consumer has an idea of ​​what he needs or wants, he begins to research, and 72% of them are online to find educational material, Reviews and testimonials, according to a recent report.

So if you are not present online as your competition, you give buyers a reason to buy from another brand.

12 reasons why you absolutely need a website

  1. Your company gains credibility

Nothing is more important for a consumer than the ability to find the information he or she is looking for at the time it has sought it. If you have not established an online identity, customers cannot find you. Not appearing in search engines or simply on the Internet is one of the fastest ways to lose credibility as a business. This gives your company a completely old-fashioned, out-of-the-race and especially unreliable side.

Even if you are the undisputed master of marketing from the mouth to the ear, you might miss a ton of potential customers. In addition, happy customers are willing to share what they think of your business with those in their circle on social networks that have not experienced your products and services. They search the canvas and when they come back empty-handed, you missed the opportunity to make new customers.

If you already have a website but it is “homemade”, having your design reviewed by an expert will provide your company with a professional image that will inspire even more confidence. For businesses at home or in an office, this is particularly advantageous because you do not have a shop window that a potential customer could possibly fall by chance.

By creating a website, you give your company the opportunity to give consumers the reasons why they should trust you and the testimonials and facts that attest it. Again thanks to the sharing function on social networks, when you provide a good service or product, positive word-of-mouth on your business can spread quickly and for free.

  1. A website saves money

With a website, you save on your communication budget. As a small business manager, you probably think that you cannot afford a professional website. Although the cost of designing a website varies, once it is operational, a website for a small business usually costs between $ 5 and $ 50 depending on the associated services. Compared to the cost of a newspaper advertisement, when you consider the potential market that you can achieve with an optimized website, this is a very cost effective way to promote your business. Finally, if you advertise on other channels, the website amplifies your communication.

  1. A website has great benefits for local businesses.

A misconception about websites is that they are only for national companies or global companies with audiences around the world. In fact, websites are just as beneficial for small businesses, if not more so. In fact, it’s a great way to connect with the locals.

    “70% of US households now use the Internet when they buy goods and services locally.”

It is a reality that will apply to all other continents. In addition, search engines often rank results based on location. In other words, if you’re looking for “shoe stores near me”, Google will not offer you a shop result in New York (unless you live in New York). If you are in Abidjan, Google will suggest a result of shops in Abidjan.

So it’s very clear: an online presence offers big benefits, even for small businesses that deal locally. No matter where you are, you can even start with an effective showcase site that attracts customers.

12 reasons why you absolutely need a website

  1. It keeps your customers informed.

Think of your website as a brochure or catalog online. It is much easier and faster to update information about your products and services on your website than it does on printed material, making it an effective way to let your customers know about new products, Upcoming events, special promotions or new services you are offering now. Unlike print ads that quickly become obsolete, your website can provide current information.

  1. It is always accessible.

No one wants to work at 3 in the morning, but some people like to shop at night. Having a professional website or an e-commerce store means you can sell products all the time – not just between 9 am and 5 pm.

An online store can mean a dramatic increase in sales, especially when you rely on additional customers who are not limited by geography. Your online presence also supports marketing campaigns, customer service, customer relationship building, brand recognition and almost all other elements of the financial flow.

Combining your website with marketing tools, such as email marketing, helps you reach new customers and generate repeat business.

A website is available to both your ordinary and potential customers 24/7/365, offering them the ability to discover or find your products and services when your store or office is closed. With the lifestyles sometimes staggered today, it is an excellent sales outlet always open when making purchasing decisions.

  1. A website also serves to target a wider market.

Whether you offer products or services, your website will provide an additional channel to sell them. As a retailer, an eCommerce is an excellent channel for selling your products on a wider market; Even services can be offered around the world. You think you cannot sell your products or services online? Do not forget that even cars, language courses and homes sell online!

There are many marketing strategies that you can use to advertise and market your products and services. All online marketing strategies have proven to be effective. The ones you choose depend on the type of products and services you offer. They have the advantage of having a cost proportional to the traffic they generate.

  1. A website saves you a lot of time

Providing information to your customers takes time, whether on the phone, face-to-face, in a brochure or in emails. With an online catalog, you can provide a lot of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!

  1. A website enhances your customer service

Maybe you sell environmentally friendly products and want to share tips on how to recycle, or maybe you are an accountant and would like to give your customers advice on how to simplify their accounting practices. By including a FAQ page, adding articles or uploading newsletters to answer all of your customers’ questions, you can keep them up-to-date. What better way to provide them with a value-added service than sharing information on your site.

In conclusion, when it comes to benefiting from a website, size does not matter. Whether you are an independent or a giant company with 10,000 employees, if you do not have a website, you lose business opportunities with other companies that have one.

There is, however, one exception to my rule: it is better to have no website than to have one that gives a bad image of your business. Your site speaks a lot about your business. It says, “Hey, look, we take our business so seriously that we have created this wonderful site for our customers!” Or it shouts, “Hey, look, I let my 10-year-old nephew design my site. Good luck finding anything!”

Your website is an important part of your business. Be sure to treat it as such.